Frequently Asked Questions
Below you'll find a list of Frequently Asked Questions. If there is something here you do not see please feel free to ask your question at the end of this page. If you would like to search the site first use the search this search tool.
What is Strategic Illustration?
Strategic Illustration is the act of visually capturing key concepts in a hierarchy of importance, making connections between information and providing an overall picture. It is also known as graphic recording. The illustrator strategically:
- makes visual sense of information allowing participants to process and reflect on the meaning of their collective experience and transform together.
- illustrates disparate ideas, agreements, different perspectives to bring a team together in a powerful way.
- focuses group discussions by highlighting key concepts and showcases agreements and actions.
- records data in a thought-provoking design, for an audience beyond the event.
- captures the mission, vision, and values of an organization in one picture.
- creates a historical record of an event, reflecting the information, participants and outcomes.
What makes you different from other strategic illustrators/graphic recorders?
For 14 years I've operated as a walking infographic creator. Through deep listening at the information, culture and emotional level of the group I translate data into powerful data maps, richly illustrated. The hand drawn graphic is organized according to the hierarchy of the content. I approach my work through the lens of my client's needs and the usage of the visual imagery final product.
Audience members have told me repeatedly the visual recording enhances their recall and adds energy to their group process. Their curiousity with "How will she visualize that ?" keeps them focused on the topic at hand. My illustration background enhances the maps with customized client imagery. My facilitator partners say "Kriss just gets it". In closing the event I provide a verbal review of the visual outcome and speak as a third party witness to the important group work that took place.
I have 14 years experience doing this work for a wide range of clients in diverse industries. My clients include Capital One, Boeing, Ball Manufacturing, Accenture, Alcon, Eli Lilly, Colorado Health Foundation, TIAA-CREF, Telus Communications, United Nations, World Bank, USAA, Caterpillar, Aspen Institute, Toyota, HP, Robert Wood Johnson Foundation, US Air Force, NSA, US Forest Service, Colliers International, Kaiser Permanente, Catholic Health Initiatives.
What do you mean, a "map"?
A map starts as a large piece of paper that is 4' tall and can be any width. The images are drawn directly onto the paper. After the artwork is completed the name "map" is appropriate because it is often directional with its vision and action-orientation.
What kinds of events does this work for?
Graphic Recording has been used to visually capture summit/conference/retreat content in one holding place. Strategic Illustration is mostly done at visioning and planning sessions, where participants co-create the end product with their ideas and input.
Graphic recording can also be used at awards banquets, training classes, focus groups and social events. Participants are entertained by watching the drawing develop over the course of an event. These events are great for "experience walls", where participants become part of the art work.
Can a map be reproduced?
Most maps are digitally scanned and can be reproduced onto any printable material in multiple sizes. The electronic file it is highly versatile and can be used for PowerPoint presentations, attached in e-mails, posted on web-sites, etc. The artwork belongs to the client so the map can be cropped and dropped into white papers and reports.
What do you use to create the maps?
The maps are drawn on 4 foot high paper. They can be various lengths (I've done maps 4' wide to 24' wide) and usually are 4' to 8' long. Markers and pastels are the typical materials for creating the visuals. Sometimes maps are drawn on foam boards, which are sturdier. The boards can become building blocks like a house of cards, showcasing visual event information.
What happens to maps after they are drawn?
The map becomes the property of the client. Some maps are laminated to increase their life. Many clients get their map digitally reproduced, which makes the image more versatile. It can be sent via e-mail, placed into a document, dropped into a PowerPoint presentation or printed onto any size material.
Do you graphic record for businesses?
Yes, graphic recording is used for businesses, along with non-profits and government organizations. For reasons of confidentiality, specific business maps are not shown on the website. You will see mostly maps from government and non-profit associations in the examples on both the Real Time Mapping and Designed Studio Mapping sections.
How much does it cost?
Engagement fees vary depending on the time commitment and project (real-time, designed, training, # of iterations). Please contact Kriss to be a thought partner for your needs, at firstname.lastname@example.org or by calling 303-921-4395. Questions to consider:
- What is the outcome of your event?
- What do you hope to accomplish with the visuals, during the meeting?
- Who is your audience?
- How do you plan on using the visuals, post-meeting?
How can I get in contact with Wittmann Studios?
Contact Kriss Wittmann, owner of Wittmann Studios at email@example.com or by calling 303-921-4395.