We think in pictures. Strategic Illustration (also referred to as graphic recording) involves capturing event content—in pictures. It is a perfect tool for bridging an event's experience with the world of visual thinking to illuminate key concepts, different perspectives, decisions and the collective input of the participants.
By showcasing this visual language and interactive process, audiences sense instantly that something different and fun is about to happen that’s worth paying attention to. People are naturally curious and will engage with this vibrant communication tool. When you marry that picture to their experience, they make deeper meaning of the content and retain what they learn.
The end product is a large map(s) mural created with text, graphics and illustrations that is customized for that collective experience. It becomes a great communication tool: a reminder of what happened for those who were present and an introduction to an event's content for those who weren't.